A 3.7% click-through rate near the top of page one
E-commerce SEO for a parts retailer — 9.24K clicks on 250K impressions at a 3.7% CTR, well above the typical benchmark.
Performance
The proof, straight from Search Console.
Daily clicks and impressions across the full engagement, exported directly from sunalparts.com's Google Search Console — real data, not modeled projections or vanity metrics.
The Challenge
The site was largely invisible to the people who needed it. Product and category pages weren't built around how customers search, technical issues slowed and confused crawling, the Google Business Profile wasn't optimized, and few trusted sites linked back — so higher-ranking competitors won the clicks.
What We Did
- 01Rewrote product, category, and blog pages around the exact terms customers type into Google, with clearer, more clickable titles and descriptions.
- 02Cleared the technical issues holding rankings back — broken links, slow pages, duplicate content, and missing structure.
- 03Optimized the Google Business Profile and local listings for relevant, high-intent "near me" searches.
- 04Built quality backlinks from trustworthy sites to raise the domain's authority.
The Outcome
Sunal Parts now ranks near the top of page one for many searches with a 3.7% click-through rate — well above average — turning 250K impressions into 9.24K measurable visits in three months.
Sunal Parts · sunalparts.com · 3 months engagement