388K impressions for a law firm that was invisible
Local and on-page SEO for a law firm — from largely invisible to 388K impressions and 6.42K clicks in a single quarter.
Performance
The proof, straight from Search Console.
Daily clicks and impressions across the full engagement, exported directly from linerlegal.com's Google Search Console — real data, not modeled projections or vanity metrics.
The Challenge
The firm was barely showing up for the clients searching for it. Pages weren't built around how people actually search ("personal injury lawyer near me"), technical issues slowed the site, the Google Business Profile wasn't optimized for local, and few trusted sites linked back — sending potential clients to higher-ranking competitors.
What We Did
- 01Rewrote practice-area, service, and blog pages around the exact terms real clients search, with clearer, more clickable titles and descriptions.
- 02Fixed the behind-the-scenes technical issues — broken links, slow pages, duplicate content, and missing structure — so Google could crawl and rank the site properly.
- 03Optimized the Google Business Profile and local directories for "near me" and city-specific searches, where buying intent is highest.
- 04Built backlinks from relevant, trustworthy sites to raise the firm's authority and credibility.
The Outcome
Over three months Liner Legal went from largely invisible to 388K impressions and 6.42K clicks — a foundation of real, measurable traffic from people actively searching for legal help, with room to compound as rankings climb toward the top of page one.
Liner Legal · linerlegal.com · 3 months engagement