An 11.4% click-through rate at position 7.5
On-page, technical, and link SEO that put the site near the top of page one — an outstanding 11.4% click-through rate with momentum building week over week.
Performance
The proof, straight from Search Console.
Daily clicks and impressions across the full engagement, exported directly from jbaldwins.com's Google Search Console — real data, not modeled projections or vanity metrics.
The Challenge
The site had potential it wasn't fully using. Key pages weren't optimized around how customers search, technical issues held back rankings, and few trusted sites linked back — so it ranked lower than it should have for searches its customers were already making.
What We Did
- 01Rewrote product, category, and blog pages around the exact terms customers type into Google, with more compelling titles and descriptions.
- 02Fixed the technical issues quietly holding rankings back — broken links, slow pages, duplicate content, and missing structure.
- 03Optimized the Google Business Profile and local listings for relevant, high-intent searches.
- 04Built quality backlinks from trustworthy sites to raise the site's authority.
The Outcome
J. Baldwin's now performs exceptionally — a 7.5 average position combined with an 11.4% click-through rate (well above typical benchmarks) and visible upward momentum in the final weeks, converting 52.1K impressions into 5.94K clicks.
J. Baldwin's · jbaldwins.com · 3 months engagement