354K impressions and a climbing click curve
Ecommerce SEO for an architectural products maker — 354K impressions and 2.56K clicks in a quarter, with the foundation set to lift rankings and CTR.
Performance
The proof, straight from Search Console.
Daily clicks and impressions across the full engagement, exported directly from meltonclassics.com's Google Search Console — real data, not modeled projections or vanity metrics.
The Challenge
The site appeared in search but didn't stand out. Titles and descriptions weren't written to grab attention, product and category pages weren't built around how customers search, technical issues slowed the site, and few trusted sites linked back — so more compelling competitor listings won the clicks.
What We Did
- 01Rewrote product, category, and blog pages around the exact terms real customers search, with clearer, more compelling titles and descriptions.
- 02Fixed the technical issues quietly holding the site back — broken links, slow pages, duplicate content, and missing structure.
- 03Optimized the Google Business Profile and local listings for relevant, high-intent searches.
- 04Built quality backlinks from trustworthy sites to raise the site's authority and credibility.
The Outcome
Melton Classics reached 354K impressions at a 13.5 average position — a strong, consistent base of visibility most competitors don't have. The next lever is converting more of it into clicks, which is where ongoing on-page and content work is focused.
Melton Classics · meltonclassics.com · 3 months engagement